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FAQ

Straight answers to the questions owners ask first.

If yours isn't here, ask it on a call or text 641-596-0111.


Leads

What makes a lead verified?

A person confirms the business is active, identifies the decision maker by name and role, checks that the email accepts mail and the phone reaches the business, and writes down why they fit and where the information came from. If any of that can't be confirmed, the lead isn't delivered.

Where do the leads come from?

Public sources, researched by hand: company websites, directories, state registries, job postings, permits, professional profiles and social media. We don't resell bought lists.

Are my leads shared with anyone else?

No. Leads researched for you go to you only and are never resold.

How are leads delivered?

Weekly, in a shared spreadsheet or straight into your CRM, with a short summary of what came in.

What kinds of businesses do you work with?

Businesses where a new customer is worth at least a few hundred dollars: home services and contractors, professional services, health and dental practices, real estate, manufacturing, B2B services and IT, and local retail and hospitality.

Who will I be working with?

Lee Thompson, directly. More about Lee.

Marketing, pricing & contracts

How do you charge?

On our main plan you only pay for verified clients: when a lead we delivered becomes your paying client, you pay for that one, and nothing for the leads that don't. Other payment plans are available if you'd prefer. If you run ads, the ad budget is paid directly to Google or Meta, not marked up through us.

What counts as a verified client?

A business or person from a lead we delivered who becomes your paying customer. Every lead we send is tracked in a shared sheet, so both of us can see which ones closed.

Is there a contract?

A short written agreement, signed before work starts, covering the scope, your payment plan and how verified clients are tracked.

Will cold outreach get my email marked as spam?

Not the way we do it. Outreach goes out from a separate, authenticated sending domain that's warmed up slowly, at low daily volume, to verified addresses, with personal messages and an easy opt-out. Your main email address never sends cold email.

Is cold calling legal?

Manually dialed calls to businesses are generally allowed when they follow federal and state telemarketing rules, including calling hours and Do Not Call requests. We don't use autodialers, robocalls or unsolicited texts.

How fast will I see results?

Verified leads start arriving once research begins. Outreach and ads can start conversations within weeks. SEO usually takes several months to build. You'll get a realistic timeline for each channel on the first call.

What happens if I stop?

You keep everything: delivered leads, website, domain, social and ad accounts, content, data and every login.

Still wondering?

Ask it on a 20-minute call.

No pitch, just answers.